Identifier: belltelephonemag08amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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Text Appearing Before Image:
floor plans. Beauty Another consideration which follows so closely afterutility as scarcely to be subordinate to it, is beauty-beauty of line, of form, of detail, of mass, of setting,of color; beauty of exterior and of interior. One of the most significant tendencies of our timeis the emergence of an appreciation of beauty in Amer-ican life—the development of a national taste too longobscured by intensive absorption in material progress.The modern cry for beauty reflects the emergence of anew spirit in American civilization, an outgrowth ofthe new prosperity and leisure of today. The hungerof the heart for beauty, starved for generations, isgradually being satisfied. You see it everywhere—this modern flair for thebeautiful. The new trend finds expression in countlessways and in many places. In interior decoration, inmotor-cars, in fountain-pens, in telephones, utility hasceased to be all-sufficient. There must be beauty, too. In no field of American endeavor, probably, has ( 206 )
Text Appearing After Image:
Administration Building op the Southwestern Bell Telephone Co., St. Louis, Mo.

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